Branding for “Нечай” (“Nechai”) coffee roasters

Together with graphic designer Ksusha Kalchenko we created a brand identity for coffee company “Нечай”, which in Russian means “NOT TEA” and also happens to be the owner’s surname. “Нечай” logo has a rotated letter “е” which draws attention to the pun. 

“Hечай” sells coffee beans with different flavor profiles. Each flavor is illustrated and named on the packaging so that customers can easily distinguish between them and choose beans from their preferred coffee region.
Graphic Design & Art Direction: Ksusha Kalchenko
Illustration: Dasha Chukhrova